EVP & Employer Brand Strategy

EVPs Grounded in Evidence, Built for Impact

We help organisations build employee value propositions that are differentiated and rooted in what your people actually think and feel.

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Vicki Saunders, Founder of The EVP Consultancy

Vicki Saunders

Founding Director

EVP work designed around your goals

No two organisations have the same challenges, so we don't do cookie-cutter approaches. Whether you're focused on attraction, retention, shifting workforce demographics, or building a high-performance culture, we design our work around what matters most to your business.

Our work is grounded in deep in-house and consultancy experience across organisations from household brands to purpose-led scale-ups. We bring a consumer brand mindset to employer brand strategy; rigorous, evidence-based, and always focused on real impact.

Cutting through complexity is what we do. We bring structure, clarity, and genuine partnership, so you can make confident decisions and own the strategy long after the project is complete.

17+
Years in EVP &
Employer Brand
8
Dimension EVP framework
enables our data-led approach

The difference between EVP and Employer Brand


EVP, employer brand, and recruitment marketing are often used interchangeably, but they're different things. Think of it like a Mars Bar.

The Mars Bar Analogy: Employee Experience (raw ingredients), EVP (the bar), Employer Brand (the wrapper), Recruitment Marketing (the shelf), Employer Reputation (what people say)

Read "So, What Exactly Is the Difference Between EVP and Employer Brand?" →

Trusted by

Kingfisher Group Royal London Holland & Barrett BAE Systems Currys Boots No7
Anthony Nolan zooplus Weatherbys Booksy AB Agri THG

Let's start with what matters to you

Every brief is different. Tell us what you're trying to achieve and we'll share how we'd approach it. No pitch decks, no obligation; just an honest conversation about whether we're the right fit.

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