Our Services
Every organisation's challenge is different. The starting point should be too.
Some organisations come to us knowing exactly what they need. Others know something isn't working but aren't sure where to start. Both are fine. We always start with an open conversation about where you are.
We help our clients in four key areas
"Our employee proposition is unclear, inconsistent, or not landing"
You might have been through an EVP process before and ended up with something that sounded great but never quite stuck. Or you've never had a formal proposition and your recruiters are all saying something different. There's no clear, honest answer to why someone should join you, stay with you, and give their best.
What makes this different
A simple and robust four-phase methodology for developing, validating, and activating an EVP that is evidence-based and built to drive business impact.
The 8D Framework underpins everything. Rather than generic good-employer thinking, we structure research and insight against eight talent-specific dimensions. There are 54 sub-themes, each evidence-anchored.
What you get
- External talent trends research structured against our 8 dimension EVP framework
- Dimension Weighting Model; an evidence-based heatmap showing talent segment priorities
- Structured competitor differentiation mapping against those talent priorities
- Internal qualitative and quantitative research
- Full EVP architecture: promise, pillars and proof points aligned to organisational purpose and values
- Talent segment portraits (persona mapping) usable by TA, L&D, reward, and other functions
- Activation strategy across five strands: employee experience, internal engagement, advocacy, employer brand, and corporate comms
- Measurement framework connecting EVP activity to business outcomes
"Our employer brand isn't cutting through"
You have an EVP, or at least a sense of what you stand for as an employer. But it's not cutting through. You're not sure whether what you're putting out there genuinely differentiates you, or whether your content is resonating with the talent you actually want.
What makes this different
Most employer brand work starts with the creative; the careers site, the campaign, the social content. EB Optimise starts with the strategy underneath. We look at where you're genuinely differentiated, which channels are best placed to reach your audience and how to use them, and what's landing versus what's just noise. Then we build a content and activation strategy that's designed to evolve, not just launch well.
What you get
- Creative differentiation analysis and visual identity recommendations
- Channel ecosystem mapping, competitor channel analysis, and per-channel delivery guidance
- Careers site and job adverts audit and optimisation recommendations
- Content strategy with bespoke content series design
- Activation strategy and phasing across the full candidate and employee lifecycle
- Recruiter, hiring manager, and leadership enablement materials and messaging guidance
- EB measurement framework for tracking activity and outcome metrics
- Quarterly diagnostic cycle driving continuous optimisation
- Optional: Employee advocacy as an integrated channel strand (via the ECHO Programme)
"We want to amplify our employer brand through the voices of our people"
Your careers site can only go so far. You want to support your people in telling the story themselves, but you're not sure how to do that in a way that feels natural, sustainable, and genuinely theirs.
What makes this different
Most advocacy programmes launch with a fanfare and fade within weeks. The ECHO Programme is built from real-world experience of what actually works, what doesn't, and why. It's designed with structured training, ongoing community support, and measurement baked in from day one, so the programme sustains and grows rather than relying on initial enthusiasm.
What you get
For the organisation
- Programme scoping, readiness assessment, and stakeholder alignment
- Six practical workshops to kick off each programme phase
- Checklists, templates, worksheets, and visual assets to stand up the programme
For advocates
- Live virtual training across foundation, intermediate, and advanced levels
- Interactive workbooks to consolidate learning and support planning
- Best-practice playbook for effective content creation
- Supportive community for ongoing nurture and guidance
For amplifiers
- Training and onboarding into their supporting role
- Community membership and ongoing support
Measurement & growth
- Measurement and optimisation support post-launch
- Programme extension options to scale advocacy maturity
"We need to understand what our culture actually is"
You've got values on the wall, but you're not sure they match what people actually experience day to day. Or you're going through a transformation and the culture is shifting in ways that are hard to pin down. Before you can build an EVP or an employer brand, you need to know what the real foundation looks like.
What makes this different
A strategic diagnostic that helps organisations understand their real culture, pressure-test their values, and build the bridge to their employment proposition; so EVP, employer brand, and people strategy are grounded in something genuine.
What you get
- Culture Truths Map surfacing the real culture through structured research and employee listening data
- Values validation: pressure-testing and refreshing existing values against lived culture
- Culture Anchor Set defining behavioural commitments that bridge lived and aspirational culture
- Authenticity-Aspiration Diagnostic mapping where culture claims align with employee experience, and where gaps exist
- Messaging and Alignment Framework translating culture insights into language usable across EVP, employer brand, and internal communications
- Culture-to-EVP Roadmap connecting culture findings to employment proposition priorities and people strategy actions
What clients say
Bringing structure, creativity, and clarity to a process that can often feel vague and complex, especially in a large organisation with thousands of employees. […] We now have an EVP that is clear, authentic, and actionable - and it’s going to have a real impact, helping us align our recruitment efforts, internal communications, and employer brand.
Blanka Csanicz
Employer Brand Lead, Holland & Barrett
Vicki is a true Employer Value Proposition (EVP) expert. Leveraging her experience as an employer brand marketer, she has helped companies select the right agency partner and works hand in glove with them and key HR and business stakeholders to take the EVP from concept to activation to employee advocacy.
Melissa Hungerford, Ph.D.
HR Director, Currys plc
There were a number of lightbulb moments for us, tactfully managed by Vicki in her grounded and collaborative approach. […] Nothing was too much trouble and she went over and above to deliver on her commitments. She really was great to work with and I would wholeheartedly recommend her.
Claire Williams
Head of Organisational Effectiveness, Royal London
Vicki understood immediately that what matters to a programmer in Poland differs from what matters to an account executive in New York; and that a global EVP must hold that tension without becoming generic. Vicki is one of the sharpest minds in the EVP space.
Ben Philips
Global Employer Brand, Booksy
Not sure where to start? Let's figure it out together.
Every brief is different. If you're not sure which of these fits, or if your challenge is something else entirely, let's talk it through.
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