The worst part was never the snake
So before we get into any of it, I want to put you in a chair at University College London. Bear with me folks!
There are electrodes taped to the back of your hand, sensors on your fingertips reading your sweat, a camera watching the size of your pupils, and every so often someone takes a swab of your saliva.
In front of you is a simple game. Two rocks on a screen. You choose one, and you guess whether there is a snake underneath. Most of the time there is nothing. But when there is a snake, you get a real, small electric shock to your hand. Your only job is to learn which rock is the safer bet.
The catch is that the odds keep shifting under you. For a while one rock is a near-certain snake. Then, without warning, it drifts back to a coin-flip. Forty-five people played this, more than three hundred turns each, while the researchers watched their bodies give them away.
And here's the key insight. People were not at their most stressed when the snake was almost certain to be there. They were at their most stressed when it was fifty-fifty, when they simply could not know. An almost-certain shock yielded a calmer response than a maybe, so the dread lived in the not-knowing.
Right now, there's a lot not to know
Now swap the snake for redundancy and the rock for your job, and you have almost exactly what job insecurity feels like from the inside. The not-knowing is the stressor. Which is why job insecurity corrodes the way it does, and why, on the classic ranking of life's most stressful events, losing your job sits eighth of forty-three, up in the company of serious illness.
And that matters more than it first looks, because it changes what actually helps. The dread is not a rational calculation you can be reasoned out of. It is a threat, registered by the oldest, fastest parts of the brain, in the amygdala, below the level of logic. An alarm like that does not quiet when someone promises you'll be fine. It only really quiets when you feel you can do something about what is coming. Psychologists call that agency, or self-efficacy. Hold that thought, because it turns out to be the whole answer.
Now, barely a month or even a week goes by these days without a familiar household name announcing cuts or closing altogether, with redundancies running at a steady 3.6 per thousand employees (ONS). So it's hardly a surprise that a third of workers, 34%, fear their job could disappear within five years (Randstad), and a newer driver has joined the old ones: 39% of business leaders admit they have already made people redundant because of AI.
What I find really uncomfortable though is that, whilst we are asking everyone to work longer, the state pension age is climbing to 67, yet the older you are the harder a redundancy is to recover from: over-50s are twice as likely to fall into long-term unemployment once they lose their job. Staying employable is not a nice-to-have for a longer working life, it's what makes a longer working life survivable.
The law is catching up, a little. The Employment Rights Act became law last year, with more landing through 2027, and it puts a welcome 'floor' under people. But a floor stops you falling; it does not make you strong. Legislation can protect a job but it can't make someone the person three employers would compete to hire. So the reassurance people need now is not "you will be safe here," which no-one believes anymore anyway, but "you will be capable, wherever you go."
What people actually want now
When the ground feels unstable, people do not reach for ambition, they reach for solid footing. In new UK research from Ipsos Karian and Box, when you ask employees to choose, 60% pick job security and stability over faster career progression. The ladder matters less than the floor feeling firm.
And it isn't just one UK survey pointing this way. In Randstad's global employer brand research, when people are asked to rank what an ideal employer should offer, job security lands third overall, ahead of career progression.
But here's the part that really gave me pause for thought. The 'security' people intrinsically want to feel safe has changed shape. It's no longer "keep me in this job," it's "keep me employable." And they want it so badly that 63% would trade a 10% pay rise for the chance to upskill (Mercer). People are saying they would actually give up the prospect of more hard earned cash to stay relevant and increase their chances of staying out of the dole queue.
That is the whole shift, from job security to employability.
The old deal, what researchers call the psychological contract, ran on tenure: stay, be loyal, and you will be kept.
It runs on something else now. People are managing their own risk by building a range of skills rather than laying down roots in one organisation, and they are not waiting for us to organise it: the linear ladder is over, say Randstad, with 72% of employers agreeing, and over half of talent, 52%, already future-proofing their skills independently, outside any employer programme. 'Security' no longer comes from staying put… it comes from staying capable.
Which brings us to the uncomfortable bit. Because whilst people want this (badly enough to forego cash), the truth is that few employers are playing exceptionally well in this space. Only 15% say their manager helped them build a career plan in the last six months, down five points in a year (LinkedIn). Only 36% of organisations are what LinkedIn calls development champions, and a full third have no real career development at all, and only about one in four workers feel confident they have the skills for their next move (ADP).
So, what's ours to do?
Three things, then.
Stop being shy about stability
We have become so wary of promising security that we have gone quiet on stability too, and the two are not the same thing. Security is a promise about the individual; stability is a truth about the organisation, that it is solid, well-founded and built to last. You can be honest about the second without over-promising the first. And it is usually the most undercooked part of an EVP: how long the organisation has existed, and 250 years is a very different story from 25; how financially sound it is; its scale; how long people genuinely stay. Unglamorous, verifiable, reassuring facts. Let's not be humble about these data points and display them openly and proudly, not just in an animated org timeline with beautiful black and white pictures on the corporate website.
Show the development, not just promise it
This is the heart of it for me. People have told us plainly what they want; our job is to prove we provide it (if we do!). And by that I don't mean "we invest in our people," which every careers site says, but the actual proof, dialled up through the employer brand: the real routes through the organisation, the internal moves that genuinely happen, the mentoring and the stretch, and above all the real stories of colleagues who came in one way and grew into another, who moved sideways, reskilled, built a working life here they could not have planned. That's absolutely content we can make, and exactly what a good advocacy programme is there to bring to life. In a market where everyone says "we'll develop you," the ones who show it, in their own people's words, are the ones who get believed.
Back your people beyond the payroll
If security now lives in the person rather than the payroll, the boldest thing an organisation can do is prove it backs that person even past the point of employment. Show, out loud, what your people went on to do after they left.
Marks & Spencer does exactly this. Its alumni network opens not with a pitch but with a feeling, "stay part of the M&S family forever", and the promise underneath is that you never really leave. Then it lets the proof speak, the people who started on a shop floor and went on to build careers, and companies, of their own, after their M&S chapter (like me!). That is not clinging to people. It is being proud of where they got to. And it is magnetic, because it says the quiet part out loud: we know you might go, and we think you will be better for having been here.
The tech world has its own word for it. Leave Google and you do not stop being a Googler, you become a Xoogler, a badge people keep for life. Leave PayPal in the early days and you joined what became known as the PayPal Mafia, the alumni who went on to build a good slice of Silicon Valley. P&G and McKinsey run some of the most storied alumni networks in business for the same reason. The identity outlives the employment. Your time there becomes part of who you are, and it travels with you.
Which is the whole point. That is portable security, the kind no one can make redundant. The employers who understand it do not hide their leavers, they celebrate them. Because a person who left you stronger, and knows it, is the most convincing employer brand any of us will ever have.
Where this leaves us
Put those three together and we're back in that chair at UCL, with the one move the game actually allowed. We can't take the shocks away. The market will keep turning over rocks, and no honest employer can promise the snake will never be there. But there was a second finding in the study that we should keep in mind. The people whose stress tracked the uncertainty most closely were also the ones who learned the game best. The discomfort wasn't just noise; when it was leaned into, it was the very thing that taught them to read the lay of the land and move with it.
That is employability, almost to the letter... Our version of that is demonstrating the real, resourced business of helping people grow, and then telling the truth about it, out loud.
And it may be one of the most valuable things our EVPs can do right now: be honest about what is genuinely solid about the ground people are standing on, and genuinely send them out stronger than they came in.
If this is the kind of thinking you would like more of, it began life in The EVP Edit, my round-up of the top five things I see shaping EVP, culture and employer brand each quarter.
Subscribe on LinkedInAll sources verified as at 11 August 2026.
- Ipsos Karian and Box, Work on What Matters (May 2026), 5,000 UK employees: 60% prioritise job security and stability over faster career progression (p.43).
- Mercer, Global Talent Trends 2026: 63% would trade a 10% pay increase for opportunities to upskill (p.17); worry about job loss due to AI rose from 28% (2024) to 40% (2026) (p.15).
- Randstad, Workmonitor 2026: 34% fear their job could disappear within five years (p.13); the linear ladder is over, 72% of employers agree (p.31); 52% future-proofing their skills independently (p.13).
- Randstad, Employer Brand Research 2026 (Global): asked to rank the most important factors an ideal employer should have, job security ranks third overall, ahead of career progression (pp.13–14); on the selection question, job security 50% and career progression 48% (p.13).
- ONS, Redundancies (released 21 July 2026): UK redundancy rate around 3.6 per 1,000 employees, March to May 2026.
- Orgvue (April 2025): 39% of business leaders made people redundant as a result of deploying AI; of those, 55% admit the decision was wrong (1,163 senior leaders, 8 countries incl. UK).
- Uncertainty and stress: de Berker, A. et al. (2016), Computations of uncertainty mediate acute stress responses in humans, Nature Communications (UCL). 45 participants completed a rock-and-snake probabilistic learning task with real electric shocks; subjective stress, skin conductance, pupil diameter and salivary cortisol all tracked irreducible uncertainty, which peaks around a 50% chance of shock (an inverted-U), not at the highest probability of shock. Second finding: sensitivity to uncertainty predicted task performance (subjective r=0.37, P=0.012; pupillary r=0.62, P=0.0023). Re-opened at source 11 August 2026.
- Life stress ranking: Holmes, T. & Rahe, R. (1967), Social Readjustment Rating Scale, Journal of Psychosomatic Research. Being fired scores 47 life-change units, 8th of 43 events (via a University at Buffalo reproduction).
- Age and re-employment: Centre for Ageing Better, over-50s are twice as likely to fall into long-term unemployment once they lose their job. UK State Pension age rising from 66 to 67 between 2026 and 2028 (gov.uk).
- UK Employment Rights Act 2025 (Acas): became law December 2025; measures phased through 2027.
- LinkedIn, Workplace Learning Report 2025: 15% say their manager helped them build a career plan in the past six months, down 5 points year on year; 36% are development champions, 33% have no real programme.
- ADP, People at Work 2025 (c.38,000 workers): about 24% feel confident they have the skills to advance to their next role (p.9).
- Frameworks named at reference level: the psychological contract (Rousseau); self-efficacy (Bandura); career adaptability (Savickas); learned helplessness and perceived control (Seligman; Maier and Seligman, 2016).
- Alumni networks: Marks & Spencer Alumni Network (alumni.marksandspencer.com), "stay part of the M&S family forever", showcasing where people went on after leaving; verified 11 August 2026. "Xoogler" (ex-Googler) and "the PayPal Mafia" used as colour. P&G and McKinsey named as storied alumni networks; no figures cited.
